Looking at Phil Knight bio, you cannot help not to look at Phil Knight quotes too. Let’ss see what the co-founder of Nike said about sports, sport business, and his business strategy plan.
Sports, as well as music, is something universal. While there are so many differences that can people all over the world fighting over one thing, sports is one of those rare things that can bring them together. Every culture has the legacy of sport, and this is Knight realized when he started to build his company.
“Sports is like rock ‘n’ roll. Both are dominant cultural forces, both speak an international language, and both are all about emotions.”
Phil Knight quotes
”We could see that he was a charismatic guy who jumps over the moon and is very competitive, but nobody could have predicted what he would become to our culture.”
Phil Knight Quotes – Nike Founder
”You can’t explain much in 60 seconds, but when you show Michael Jordan, you don’t have to. It’s that simple.”
Talking about advertising is talking about the art of communication. Within in only few seconds, you need to convey what you need to say without fail. Picture then, does speak thousand words. This is when the using of a prominent figure like Michael Jordan is much more effective than any elaborate explanation to describe Nike products. And as we all know, he really delivers.
“Ultimately, we wanted Nike to be the world’s best sports and fitness company. Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.”
Phil Knight’s strategy in developing Nike is focus. Building an image is the most important thing in marketing. To be the best, best strategy also needs to apply. So, according to Phil quotes above, apparently you won’t see Nike sponsoring a rock concert.